Bodog Entertainment Launches Chinese Web Presence and Ad Campaign

January 28, 2008

2008 resolution: Become the Macau of the online world

St. John’s, Antigua – One of the world’s most exciting digital entertainment companies, Bodog Entertainment continues to build its momentum in the Chinese market in 2008. Already having opened a Chinese hotline to offer world-class customer service last year, Bodog is stepping up its effort by launching a brand new Chinese web page to assist its increasing number of Chinese customers. Billionaire entertainment mogul and Bodog Founder Calvin Ayre vows to make Bodog an online Macau.

“Stanley Ho, watch out! Bodog wants to be known as the Macau of the online world. With the best games, top customer service and the innovation to bring the most exciting entertainment to our Chinese customers, they don’t need to look to Macau or Las Vegas. We bring the excitement to them,” said Calvin Ayre. “2008 is a big year for the Chinese and Bodog. We want our Chinese customers to know that Bodog has the same Beijing Olympic spirit to achieve the best.”

Bodog has taken aim at the lucrative worldwide Chinese market by recently establishing a Chinese language customer service phone line (1-888-988-6828). Now, Bodog is launching a Chinese ad campaign and web landing page (www.bodoglife.com/Chinese ). The web page provides an introduction and welcome for Chinese-speaking customers and directs them to Bodog’s Chinese-language customer service line, with service available in both Mandarin and Cantonese.

Bodog’s Chinese language ad campaign, which will run in Chinese-language print and online media, will feature Chinese-Canadian, Toronto-born, Team Bodog poker player Evelyn Ng.

Bodog Entertainment proudly offers a host of entertainment properties, including the production of a mixed martial arts competition television series, Bodog Fight; a free play fantasy sports site, Bodog Fantasy; an international record label, Bodog Music; an international band-search competition, Bodog Battle; a publishing division, with an online magazine and a blog; and, of course, its market-leading, world famous gaming property at BodogLife.com.

About Morris Mohawk Gaming Group

Morris Mohawk Gaming Group is located on the Kahnawake Reserve outside of Montreal, Canada and is licensed there to offer gaming services from Kahnawake to users worldwide. Morris Mohawk Gaming Group is led by noted Canadian sportsman and First Nations’ leader Alwyn Morris. The Bodog brand is operated for gaming in North America by Morris Mohawk Gaming Group under License. For more information please see www.morrismohawk.ca

About Bodog

Bodog, with its head office located in Antigua, is licensed in the United Kingdom and Antigua. Bodog Entertainment Founder Calvin Ayre, recognized as a world authority on branding in digital entertainment, was featured on the cover of Forbes magazine's best-selling 2006 "Billionaires" issue. Bodog ( www.bodoglife.com) offers a host of entertainment services, comprising: online gaming which includes Poker, Casino and a host of other gaming products; an international record label, Bodog Music; a million-dollar band search competition and accompanying TV series, Bodog Battle; a publishing division (with an online magazine, Bodog Nation, and blog, Bodog Beat; and an international television division, Bodog TV which produces reality series, such as Bodog Fight and Calvin Ayre Wild Card Poker. For more information, contact Media Relations at pr@bodoglife.net.

BODOG is a registered trademark. All Rights Reserved. Bodog Gaming is operated in North America under License by Morris Mohawk Gaming Group.

Media Contact:

East Communications
1-613-787-6008
Rosita Wong
rwong@eastcomm.ca

Joseph Liu
jliu@eastcomm.ca